ITEM: Look Out for the Bull!
A site called Grand View Outdoors has a “review” of the new Taurus Model 180 Curve pistol that could have been written by Taurus’s PR people (maybe it was). (ETA: See UPDATE below). So you see what we’re talking about, here’s Taurus’s promo video:
And here’s Taurus’s web page on the new gun. OK, so that’s the 180 Curve, a melted-looking pocket pistol that’s supposed to hug your body shape and that holds 6 rounds of .380. It has a DAO trigger and the crappy Taurus locking system.
A lot of these details aren’t being mentioned in the stories online here and there, yet they’re easily found or deduced based on stuff Taurus themselves posted. As you can see from this picture, it has an unusual feature for a .380, a locked breech, Browning tipping-barrel style:
Note also the complete absence of protruding sights. Taurus explains that that’s because of their new sight system, which appears to consist of a sort of sight post and crosshairs decorating the back of the gun. Here are two pictures showing that — with no clue as to what it would be like in low light:
It seems to be held together, in part, by Allen-key screws.
As you can see in the video, it looks like the mag doesn’t drop free. In addition, it has a magazine disconnect (Taurus’s term) or mag safety: mag’s out, can’t shoot. The magazine safety was always a lousy idea, even when it was implemented by John Moses Browning Himself; when Browning put one in, it was usually because a customer or manager made him do it, and he always did it in a way you could pin it out or remove it. (So many have been taken out of BHPs that some BHP owners don’t know that theirs originally came with the unpopular feature).
Shooters seeing the Curve for the first time might be a bit skeptical about how the handgun actually handles. With its weird shape, curved magazine and boxy lines, can the Curve actually shoot when it counts?
That’s a good question. How will they answer it?
After firing several boxes of .380 at an indoor range near Taurus’s Miami, Florida-based U.S. headquarters, it’s pretty clear the shapely Curve has no problem throwing lead down range. Most shooters experienced few if any malfunctions and the included laser sight made hitting the mark a breeze.
If you read that graf between the lines, you see it was a press junket near Taurus HQ, where an unknown quantity of journos collectively fired “several boxes” of ammunition through, presumably, selected “press guns,” and… “experienced few if any malfs…”
Wait, what? Were there malfunctions? A “few” in “several boxes” of ammo presumably provided by the maker of the GD gun? Newsflash: that’s not “carry gun” reliability. That’s more like “the reputation Taurus is really trying to shake.” But “if any”? Well, did the gun jam or didn’t it? And what’s with the mag having to be pulled out of the magwell in the video? Is that intentional (i.e., crappy magazine safety) or unintentional (i.e., crappy QC)?
The article also claims that the mag withdrawal is due to the mag being curved, but the photos with the article (all seem to be Taurus handouts) and the photos on Taurus’s site show that it isn’t; the grip is curved but the mag is not.
But like anything in life, the Curve isn’t going to be everything for everybody looking for the perfect concealed carry handgun. For one, sized similar to a smartphone, the Curve is little (think Smith & Wesson Bodyguard 380). If you’ve got big hands and long fingers, the grip is a little tougher to negotiate and the trigger doesn’t break without negotiating a better pull.
Is it just us, or is that last sentence unintelligible?
And is it just us, or is the writing visibly worse on a lot of so-called professional, advertising-supported sites than it is on private enthusiasts’ sites? Maybe these guys were just having a bad day.
Now, the Curve is priced very low ($392.42 list, suggesting it may sell for around $350), and with its integral light and laser, and small size, our guess is that they are going to sell these by the boxcar load. Will Taurus have QC problems? Only time and a large quantity of guns in the field will tell. Taurus doesn’t have the best reputation in this area (to put it bluntly, they’ve squandered the good reputation they once had). It is very concealable, and it’s probably better to have “a” gun than to go unarmed because it’s not the “right” gun.
If you remember the Remington R51, you might not be the first in line for one of these. Wait and see is a good policy. And a good question to ask the guy at your LGS, when you’re buying any unknown quantity that’s been around long enough to have made some sales: “Have any of these come back for warranty work?” A small shop, the guys will know right away. Big box stores they won’t (and they might tell you whatever they think will close the sale).
So, that’s Taurus and how they got glowing promotional media from someone with scant exposure to the firearm in question. Let’s move on.
ITEM: Beretta publishes video showing jammed Beretta.
Seriously, this is an own goal, or to mix sports metaphors, an unforced error. What were they thinking? Here’s a still from a video clip of infantry officer trainees shooting Beretta M9s, that was included in a Beretta promo video.
The slide’s jammed about 3/8″ out of battery and has been for about 3.5 seconds at this point. The still is taken from a Beretta promo video, visible at this link at beretta.com.
And at about 5:11 in the video, the soldier in the right foreground fires, and the gun jams out of battery. They cut the video off there, but not before showing the jam.
It’s all part of a new site Beretta has in place to promote the now-venerable M9/M92 series pistols. The site’s a great idea, but they managed to put up a video showing their flagship gun, which hardly ever jams, jamming. What were they thinking?
What these two incidents have in common
The commonality between the Taurus launch with its unknown number of jams, and the Beretta video with it’s visible jam, is that in both cases professional marketing operations went out in public with something that was distinctly off message. Unforced error again. In the first case, Taurus was (mostly) saved by the gun press’s incredible ability to deny or explain away malfunctions happening right in front of their eyes. In Beretta’s? Our best guess is that the video was edited from a pile of b-roll by someone who was a video pro, not necessarily a gun guy or gal, and the four seconds of failure to return to battery were brief enough that Beretta’s gun guys overlooked it until it was up on their website in front of God and everybody.
There’s no such thing as a firearm that never fails, but your marketing materials will be assumed by the public to have been scrubbed of failures, making the escape of failures into the wild doubly embarrassing.
See the response by Christian Lowe in the comments below. Christian was the reporter for GrandView Outdoors, and he provides more detail about the gun, about the range experience (his Curve never malfunctioned, but he thought someone else’s did), and some insight into the process of writing his article. Thanks!